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Better for pets
Imagine if you could design a pet food that perfectly matched your pet’s nutritional needs. That’s exactly what we’ve done with BioCrafted Meat™. Does that sound too sci-fi to you? Well then consider that we are working with the ancestral diets of cats, creating meat from the kinds of critters they caught in the wild thousands of years ago.
Simply put: it’s real meat that’s not only designed to meet the dietary needs of cats and dogs, but is also produced in a sparkling clean environment, keeping your pets safe from contaminants. (Note: unlike farmed animals, our meat doesn’t roll around on the barn floor where all kinds of bacteria—mainly from feces—and other nasty things live.)
Better for pet food companies
You know who doesn’t love the meat industry? Pet food companies, that’s who. Today, pet food companies rely on a handful of meat production multinationals where important factors like price, availability and quality change all the time. Pet food companies have to recall their products way more often than they’d like to (which is never) because of contamination from gross stuff like Salmonella, E. coli, and other bacteria with Latin and Greek names.
So, when pet food companies heard about BioCrafted Meat™, they got really excited. That’s because we have total control of how our meat is made, right from the very first cell. We know how much we can make, when we can make it, how much it will cost, what will be in it—and what won’t. This is what the future of pet food looks like.
Better for farmed animals
Farming today bears little resemblance to the red tractor and straw hat farming depicted in children’s picture books. Farmed animals live shorter and more brutal lives today than ever before. In the USA, 25 million of them are killed every single day. We say enough is enough.
BioCrafted Meat™ is produced from a single sample of cells from a single animal which is enough to produce meat forever. We also don’t need any animal products to grow the cells—no fetal bovine serum here.
Better for the planet
The environmental paw-print of the pet food industry is huge: more than 25% of the environmental effects of animal agriculture is from feeding pets. If there was a country whose population was entirely made up of cats and dogs (sounds cool!), it would be the world’s 5th-largest meat-consuming country.
Traditional meat production is simply brutal in its use of land, water, energy and its emissions of greenhouse gases and, um, “effluents.” We won’t go into too much detail in case you’re eating lunch as you’re reading this.
